What do you say when someone asks you what you do?
Here’s what I do.
I say that I own a greeting card and gift company called Send Out Cards. Most people ask what it is, and I describe how it works briefly and say that we have a two fold mission with Send Out Cards. We help people reach out in kindness to people and we give people a way to create financial freedom.
That usually warrants a response such as, do you have a card?
Now here is the valley in my opinion. You can simply give them one of your business cards and walk away. I sometimes give them our ‘what if sheets’ found under your purchase products page. What I do, I say ‘certainly.’ I can send you a card with some information if you like, do you have a card, or your contact info? They say yes or no. If they say yes, I say yes, that’s easy (check the business card for their address) if they say no simply have them write down their contact info. Make sure you get their phone number so you can make sure they got their card alright.
Now the first card I send doesn’t have any information not even my website in it. I am simply sending them a card to say it was a pleasure meeting them. I go to my contact sheets found at www.thedaily8.com website under curriculum and put their check mark off that I have added them to my SOC contact manager. (I print these out and put them in a 3 ring binder separated by month) Then in a few days I send them a card with an info pack.
I then follow up with a phone call to show them how I sent them the card by having them go to my website, www.sendoutcards.com/mnelson and click on #2. I always stay on the phone with them to make sure they send out a card. I stay on the phone in case something goes wrong AND if they have any questions.
When they ask how they can make money. I have them watch the DVD or opportunity video online. I don’t hang on the call with them for this. I simply tell them I will call them back in 20 minutes as they will probably have some questions.
If they don’t sign up on the spot which fine, I send them a follow up card and may direct them to a conference call or this interview with Jordan Adler recently found at
http://attendthisevent.com/?eventid=15630456. I simply give information to make an informed decision. It’s important to note that I don’t give them too much though…just bite sizes pieces at a time.
As you can see this is a process and it’s how I lead people to the end result. I am leading them through what we call an escalation process. It’s all about our process. How do you eat an elephant, one bite at a time. The same way you go to buffet. It’s not all you can eat, but rather all you choose to eat. It’s a choice, make it your prospects choice and they and you will be happy.